Social Media Integration in Call Center Services

social media integration in call center services and business developmentGone are the days when call centers depended primarily on voice calls. Voice calls are still on the menu, though there are other options waiting in the wings. For example, BPO units are using social media like never before. Till a few days back, it was touted as a medium that was not necessary, but wouldn’t harm to have on board. Today, it’s a necessity for call center units. Consumers like to be approached through different media lines as well. Emails and newsletters have long become the favorite for lead generation, as opposed to telemarketing calls which were always the norm.

These new media of call center services need to be integrated on a singular platform. Today’s BPO Services providers has the benefit of using any of these media for our telemarketing projects.We go by the client’s preferences during these cases. We assure the client that we are equally comfortable handling sales lead generation through telemarketing calls or through emails/newsletters. Similarly, our customer service department can answer customer queries made over the telephone or through comments and emails written to the client’s website. It’s all in a day’s work for us. Our experienced and trained BPO agents make the best effort to work seamlessly across the different media and sometimes blend them together to achieve greater success.


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November 2010
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