B2C TeleMarketing

B2C Telemarketing

The telemarketing involves calling customers or other businesses to promote or sell products or services. In B2C telemarketing, potential customers trained personnel proactively contact by telephone for telemarketing. This telemarketing output.

Telemarketing industry in the United States consist of 5000 companies and revenue of about $ 15 billion. Although nearly 60 percent of the market is carried out by the 50 largest companies, most firms in the industries are small. These smaller companies have the annual profits of less than $ 1,000,000, and most have less than 20 employees.

Consumers way makes the demand in the telecommunications industry marketing. The benefit of the individual is the direct result of the effectiveness of operations. While large companies have large corporate customers, small companies can concentrate on providing services to clients. Reports show that the average annual revenue per employee is about $ 35,000.

The major services offered by the industries are marketing telesales telemarketing, technical support, customer service, and answer the call. Smaller companies often specialize in only one aspect of telemarketing. Another interesting fact regarding telemarketing is that marketing rules the TV as well as offshore competition have greatly effected the industry.

It is expected that the TV marketing to grow not only in the U.S. but also global. The proof of this is the fact that the business conducted by multinational firms has grown by 15% compared to a growth rate of 4.5%. The new technology has contributed and continues to contribute to this growth, as companies can get in touch with current or potential customers anywhere in the world.

Source: Call Centers in India


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