A call center or call centre is a centralized office used for the purpose of receiving and transmitting a large volume of requests by telephone.
Call centers and contact centers have evolved to become the front line for customer interaction in many types of organizations. As such, they have a critical importance in the implementation of organizational strategy. Call centers have application in many industries offering customer service, as they can provide customers a single access point to diverse services. Many organizations use call centers to solicit clients or customers for new sales or donations and contributions. They can also be used to accomplish surveys of customer satisfaction or public opinion. Call centers can be divided into groups: those that focus on outgoing calling; those that focus on incoming calls, such as customer information and help areas; and those that are established to accomplish multiple tasks.
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